There's nothing more disheartening than seeing well-intentioned efforts fall flat. In the realm of community engagement and workshop delivery, this often manifests as poorly attended events that simply don't resonate with the local audience. I've witnessed it time and again: organisations, often with funding in hand, rolling out workshops in rural communities that miss the mark entirely. Perhaps the topic doesn't address a real pain point, or the timing clashes disastrously with crucial agricultural seasons like harvest or planting. The result? Empty chairs and wasted resources.
The truth is, successful engagement and impactful workshops in rural communities hinge on a fundamental principle: putting the community's needs and requests at the forefront. It's not about a one-size-fits-all approach; it's about listening, understanding, and co-creating something truly valuable.
My Approach: Listening First, Delivering Second
My own approach to designing and delivering workshops in rural areas is deeply rooted in community engagement. I believe that the most effective and well-attended events are those that directly address the needs and desires of the people they are intended to serve.
- The first and most crucial step is simple: ask people what they want. Whether through informal conversations, surveys, or community meetings, I prioritise understanding the challenges, aspirations, and skill gaps within the community. This direct feedback forms the foundation of relevant and impactful workshop content.
- When an organisation approaches me with a specific workshop idea for a rural area, my next step is to connect with my local "champions" within that community. These are the trusted individuals, the connectors, and the people with their finger on the pulse. I reach out with open questions: "Is this a topic that would genuinely benefit the community? What day and time would realistically work for people, considering their seasonal commitments? Who are the local caterers who provide delicious food and understand our community's tastes?" Their insights are invaluable in tailoring the workshop for maximum relevance and attendance.
- Rural communities often have unique schedules and priorities. Being rigid with dates, times, or even content can be a recipe for low turnout. I prioritise flexibility and a willingness to adapt to the community's needs above everything else.
The Real Skill: Understanding Rural Engagement
Engaging effectively with rural communities isn't just about sending out flyers or setting up a stand at the local show. It requires a genuine approach, respect for local culture, and a willingness to listen more than you speak. Here are some key tips for anyone wanting to connect and collaborate with rural communities:
- Be friendly and approachable, a warm and genuine demeanor goes a long way in building trust. Take the time to introduce yourself and build rapport.
- Come with an open mind and open ears. Be prepared to listen attentively to the perspectives and experiences of community members. Their insights are gold.
- Authenticity is key. People in close-knit rural communities can often spot insincerity a mile away. Be genuine in your interactions and let your true personality shine.
- Recognize that community members are the experts on their own experiences and needs. Value their input and incorporate it into your plans.
- Be acutely aware of the agricultural calendar and other local events that might impact people's availability. Avoid scheduling key activities during peak farming seasons (also, check out my Events Calendar here)
- Utilise a variety of communication methods to reach different segments of the community, including local newspapers, notice boards, community social media groups, and word-of-mouth.
- Focus on building long-term relationships based on trust and mutual respect, rather than simply trying to deliver a service.
By just being yourself, actively listening and build trust we can design and deliver workshops that truly make a difference - events that are not just attended, but valued by the community they serve.
Image: My Bollon "Champions" Kerrie and Victoria - forever grateful for everything they do for their community and all the help they give me!